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What Does a Reduced Commission Say About the Agent You Choose?

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Today – live from our new office – I wanted to discuss why the average agent would reduce their commission here in Southern California.


First, if any agent is unable to negotiate his commission with you, how can you expect them to get the best and highest value for their property? It’s a big question and a big red flag. Secondly, they might be desperate for business. Most agents willing to take a commission drop are desperate for this business. You need to be asking about their active inventory, and what are their past testimonials? You should speak with three past clients of theirs to ask about what you can expect when you work with them.

Third is marketing – what is their philosophy, what are their marketing campaigns, how much of what by when? Most agents willing to take a commission drop will have little to no marketing at all. Next, look at quantity vs. quality. Most agents just want quantity, and quality is where it’s at. It’s the most important part of the process, especially the communication with you.

If you have any questions for me or topics you’d like to see covered, send me an email! Thanks again for watching, and I hope to hear from you soon.